Tuesday February 16, 2010
FAMILY GUY GOES MOBILE
Family Guy screen grab | Return to Press Releases
Canwest and SUBWAY® Restaurants Present
100 Exclusive “Best of” Family Guy Mobile Video Clips
Available Now
For Immediate Release
TORONTO, February 16, 2010 – Entertainment on-the-go has just gotten a whole lot funnier for Canadians. Hilarity ensues as 100 specialized video clips of Global’s Family Guy have been optimized for mobile phones for the first time ever in Canada. Available to consumers, free of charge thanks to sponsor SUBWAY® restaurants, the clips feature the antics of the unconventional Griffin clan and can be accessed by texting “Stewie” to 456225.
Global presents the “best of” clips conveniently organized into 11 categories including “Stewie World Domination” and “Everyone Hates Meg”. The one to two minute video clips are available now through April 28, 2010.
“Canadians are loyal Family Guy fans, and this was an amazing opportunity to partner with SUBWAY® restaurants to deliver exclusive show content right in the palm of their hands,” says Paul Burns, VP, Digital Media, Canwest Broadcasting. “With this initiative we are able to engage and entertain in a format that’s easily accessible, and we hope consumers will take full advantage of this experience whenever the mood strikes them.”
Targeted to the series expansive fan base, the multiplatform promotional campaign kicked off on January 28 on TVTropolis and will continue on Global Television as well as online at www.GlobalTV.com.
“SUBWAY® restaurants and all of our franchisees are excited to be teaming up with Canwest Broadcasting to bring this innovative offering to Canada,” says Chuck Roy, Chairman, SUBWAY® restaurants Canadian Operators Marketing Board. “We are always looking for new and unique ways to engage with our customers and the Family Guy mobile episodes are a fun and entertaining way that we can bring added value to Canadians.”
Fans can go directly to the promotional website to access complete details: http://www.globaltv.com/entertainment/shows/FamilyGuy/mobile/index.html
For additional materials, please visit: www.canwesttvmedia.com
Carat Canada is the media agency of record for the SUBWAY® restaurants Canadian Operators Marketing Board.
-30-
Global Television is a Canwest Broadcasting network.
About Canwest Broadcasting
Canwest Broadcasting operates Global Television and 18 of the country’s most popular specialty channels including: HGTV, Mystery TV, National Geographic Channel, Showcase, History Television, Food Network and TVtropolis. Canwest Broadcasting is a division of Canwest Media Inc.
About SUBWAY® Restaurants
With more than 32,000 locations in 91 countries, the SUBWAY® restaurant chain is the world's largest submarine sandwich franchise and famous for its made-to-order footlong and 6-inch submarine sandwiches and salads. The SUBWAY® restaurant chain was founded in 1965 by Fred DeLuca and Dr. Peter Buck as a means for then 17-year-old DeLuca to earn enough money to pay for college tuition. That partnership, which continues today, marked the beginning of a remarkable journey — one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® brand has been named as the number one franchise opportunity in Entrepreneur magazine's "Annual Franchise 500®” listing 17 times in the past 23 years, and was also ranked by the magazine as "America's Top Global Franchise” for 2009. For more information about the SUBWAY® chain, visit www.subway.com or www.freshenergy.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.
Media Contacts:
Grace Park, Publicity Manager
Canwest Broadcasting
416-967-2484
gpark@globaltv.com
Jacqueline Kendall, Publicist
Canwest Broadcasting
416-934-7850
jkendall@globaltv.com
100 Exclusive “Best of” Family Guy Mobile Video Clips
Available Now
For Immediate Release
TORONTO, February 16, 2010 – Entertainment on-the-go has just gotten a whole lot funnier for Canadians. Hilarity ensues as 100 specialized video clips of Global’s Family Guy have been optimized for mobile phones for the first time ever in Canada. Available to consumers, free of charge thanks to sponsor SUBWAY® restaurants, the clips feature the antics of the unconventional Griffin clan and can be accessed by texting “Stewie” to 456225.
Global presents the “best of” clips conveniently organized into 11 categories including “Stewie World Domination” and “Everyone Hates Meg”. The one to two minute video clips are available now through April 28, 2010.
“Canadians are loyal Family Guy fans, and this was an amazing opportunity to partner with SUBWAY® restaurants to deliver exclusive show content right in the palm of their hands,” says Paul Burns, VP, Digital Media, Canwest Broadcasting. “With this initiative we are able to engage and entertain in a format that’s easily accessible, and we hope consumers will take full advantage of this experience whenever the mood strikes them.”
Targeted to the series expansive fan base, the multiplatform promotional campaign kicked off on January 28 on TVTropolis and will continue on Global Television as well as online at www.GlobalTV.com.
“SUBWAY® restaurants and all of our franchisees are excited to be teaming up with Canwest Broadcasting to bring this innovative offering to Canada,” says Chuck Roy, Chairman, SUBWAY® restaurants Canadian Operators Marketing Board. “We are always looking for new and unique ways to engage with our customers and the Family Guy mobile episodes are a fun and entertaining way that we can bring added value to Canadians.”
Fans can go directly to the promotional website to access complete details: http://www.globaltv.com/entertainment/shows/FamilyGuy/mobile/index.html
For additional materials, please visit: www.canwesttvmedia.com
Carat Canada is the media agency of record for the SUBWAY® restaurants Canadian Operators Marketing Board.
-30-
Global Television is a Canwest Broadcasting network.
About Canwest Broadcasting
Canwest Broadcasting operates Global Television and 18 of the country’s most popular specialty channels including: HGTV, Mystery TV, National Geographic Channel, Showcase, History Television, Food Network and TVtropolis. Canwest Broadcasting is a division of Canwest Media Inc.
About SUBWAY® Restaurants
With more than 32,000 locations in 91 countries, the SUBWAY® restaurant chain is the world's largest submarine sandwich franchise and famous for its made-to-order footlong and 6-inch submarine sandwiches and salads. The SUBWAY® restaurant chain was founded in 1965 by Fred DeLuca and Dr. Peter Buck as a means for then 17-year-old DeLuca to earn enough money to pay for college tuition. That partnership, which continues today, marked the beginning of a remarkable journey — one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® brand has been named as the number one franchise opportunity in Entrepreneur magazine's "Annual Franchise 500®” listing 17 times in the past 23 years, and was also ranked by the magazine as "America's Top Global Franchise” for 2009. For more information about the SUBWAY® chain, visit www.subway.com or www.freshenergy.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.
Media Contacts:
Grace Park, Publicity Manager
Canwest Broadcasting
416-967-2484
gpark@globaltv.com
Jacqueline Kendall, Publicist
Canwest Broadcasting
416-934-7850
jkendall@globaltv.com